You know, you should probably cut Labatts some slack… think about the economy today and their audience, it probably wasn’t a smart move among the loyalists but they gotta make money and to make money they gotta sell more beer. Sure they could have changed the name completely- maybe change it to “LabLime” or something silly, but no. They wanted the authenticity of the name because they are proud of their brand, no matter if they have to sell out or not. Stay true Labattlovers, chances are it won’t last long anyway.
Posted on Tuesday, 13 April 2010